Leveraging AI and Big Data for Business Innovation

Name: Leveraging AI and Big Data for Business Innovation
Brand: Rim El Khoury
SKU: 9783032204127
Price: 298.53 EUR
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Strategies for the Digital Economy

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This book provides a comprehensive guide for leveraging Artificial Intelligence (AI) and Big Data to drive business innovation in the digital economy. As data from modern digital sources like sensors, social networks, and online transactions grows exponentially, businesses must adopt data-driven strategies to remain competitive and agile. The book equips leaders, technologists, and data scientists with the knowledge and tools to transform vast datasets into actionable insights, optimizing decision-making, enhancing customer experiences, and fueling innovation. At its core, the book addresses the critical challenge of moving beyond mere data collection to effectively harnessing data for innovation. In today’s competitive landscape, gathering data alone is insufficient; success depends on a company’s ability to extract meaningful insights and translate them into actionable strategies. The book explores the latest tools and technologies that facilitate this transformation and delves into the organizational changes needed to foster a data-driven culture, such as leadership engagement, cross-departmental collaboration, and data governance. By weighing both the benefits and risks, readers gain a balanced and forward-looking perspective on implementing AI and Big Data responsibly and sustainably. As businesses increasingly seek to capitalize on Big Data and AI, there is a growing need for resources that bridge the gap between technical data science concepts and their practical applications in business. This book meets that need, helping business leaders, technology professionals, and academics understand how to leverage Big Data to solve complex problems and drive innovation. The book's primary audience includes business executives, data scientists, IT professionals, and graduate students in business, data science, and computer science. It also appeals to decision-makers in industries such as finance, healthcare, retail, and manufacturing who are looking to implement data-driven strategies to enhance their operations and customer offerings.

Produktdetails

Erscheinungsdatum: 23.09.2026
Autor/Autorin: Rim El Khoury
Reihe: Business and Management (R0)
Format: E-Book
Dateiformat: PDF
Kopierschutz: Wasserzeichen
Dateigröße: 44.5 MB
Verlag: SPRINGER
Sprache: Englisch
Umfang: 1050 Seiten
ISBN: 9783032204127
Lieferung: Sofort per Download
Hinweis: Sofort per Download lieferbar. Kein physischer Versand.
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Darum lohnt sich dieses Buch

Focuses on leveraging Artificial Intelligence (AI) and Big Data to drive business innovation in the digital economy Addresses the critical challenge of moving beyond mere data collection to effectively harnessing data for innovation Incudes real world cases

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Leveraging AI and Big Data for Business Innovation

€298,53

Autor/Autorin

Rim El Khoury

Dr. Rim El Khoury is an Associate Professor of Finance at Lebanese American University, Lebanon, with a Ph.D. in International Finance from Sogang University, South Korea. Prior to joining Lebanese American University, she taught at Hanyang University in South Korea and the American University of Technology, and served as the Finance Discipline Coordinator and Chair of the Assessment of Learning at Notre Dame University in Lebanon. She is the recipient of several awards, such as the Outstanding Doctoral Thesis Award (2009), Grand Winner for the Korea Times Magazine Economic Contest (2007), and The Academic Excellence Award from the Korean Government (2006). She is also a reviewer for several prestigious academic journals, including the International Journal of Emerging Markets , Journal of Applied Accounting Research , and Journal of Financial Innovation . She has guest edited special issues for journals such as Strategic Marketing , Higher Education , Skills and Work-Based Learning , and Development and Learning in Organizations . Rim has also edited books and published several peer-reviewed articles in journals such as the Journal of International Financial Markets , Institutions and Money , and Small Business Economics .

Dr. Bahaaeddin Alareeni is Chairman of the EuroMid Academy of Business and Technology in Istanbul, ‎Turkey. He has more ‎than 50 publications published in highly ranked journals, books and ‎international conferences ‎‎proceedings‎‏. ‏‎ He is also ‎Editor/Associate Editor for several books and journals ‎published by Emerald, ‎Springer, and Taylor ‎& Francis. Dr. Alareeni is Editor-in-Chief of ‎‏The International Journal of Business Ethics ‎and ‎Governance ‎‎(IJBEG), and Associate Editor ‎of the Journal of Sustainable Finance and ‎Investment (JSFI). He also served as a guest editor for a number of special issues for journals such as ‎ Journal of Sustainable Finance and ‎Investment (JSFI), ‎ Journal of Strategic ‎Marketing (JSM), the International Journal of ‎E-Business Research ‎‎(IJER), and the Journal of Decision Systems (JDS). He has edited ‎several ‎books published ‎by Springer, such as ‎’The Fourth Industrial ‎Revolution: ‎Implementation of ‎Artificial Intelligence for Growing Business Success’; ‎’Technologies and Entrepreneurship in Business ‎Development’; ‎and ‘Applications of Artificial ‎Intelligence in Business, Education and Healthcare’. ‎He has received research ‎grants and awards, worked ‎as a trainer for several fields, ‎and ‎supervised Master students. ‎Dr. Alareeni was also chair of the International Conference of Business and Technology, ‎which was ‎held in ‎Istanbul, Turkey, in November ‎‎2020 and 2021.

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