Teil der Reihe: Business and Management (R0)

Toolbox Innovation Communication

Name: Toolbox Innovation Communication
Brand: Florian Hohenauer
SKU: 9783658465421
Price: 85.59 EUR
Availability: InStock

Breakthroughs with Skillful Communication: Strategic Models and Methods That Will Help Innovation Succeed

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Inhaltsangabe

What innovation communication is and what the discipline can achieve.- The tools: 17 strategic models and methods for effective innovation communication – including those from Moore, Sinek, and Häusel, as well as the Hero's Journey with its archetypes, cultural dimensions, and a Media Bias Map.- Guidelines for practical application, examples, combination possibilities, model matrix, and deployment map.- Extra: Innovation communication and the climate crisis.

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