Florian Hohenauer has been working as an innovation communicator on the agency side for over 20 years. His clients have included global brands such as LinkedIn, McAfee, and Snowflake, as well as numerous start-ups.
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Toolbox Innovation Communication
Florian Hohenauer
What innovation communication is and what the discipline can achieve.- The tools: 17 strategic models and methods for effective innovation communication – including those from Moore, Sinek, and Häusel, as well as the Hero's Journey with its archetypes, cultural dimensions, and a Media Bias Map.- Guidelines for practical application, examples, combination possibilities, model matrix, and deployment map.- Extra: Innovation communication and the climate crisis.
