Cover: Social Media and Crisis Communication in the Cruise Industry (E-Book) von Ginevra Testa
Ginevra Testa

Teil der Reihe: Business and Management (R0)

Social Media and Crisis Communication in the Cruise Industry

Analysing the Effects of the Covid-19 Pandemic
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Inhaltsangabe

1. The Importance of Crisis Communication.- 2. Crisis Communication and Social Media.- 3. Crisis Communication and Health Crises: A Systematic Literature Review.- 4. Social-Media Crisis Communication in the Tourism and Hospitality Sector: An Empirical Investigation in the Cruise Industry.- 5. Cruise Lines’ Crisis Communication Strategies on X During the Pandemic: Results of Content Analysis.- 6. Efficacy of Cruise Lines’ Crisis Communication Strategies During the Pandemic: Results of Sentiment Analysis.- 7. Conclusion.

Produktdetails
  • Erscheinungsdatum: 25.04.2025
  • Autor/Autorin: Ginevra Testa
  • Reihe: Business and Management (R0)
  • Format: E-Book
  • Dateiformat: PDF
  • Kopierschutz: Wasserzeichen
  • Dateigröße: 10.7 MB
  • Verlag: SPRINGER
  • Sprache: Englisch
  • Umfang: 214 Seiten
  • ISBN: 9783031838965
  • Lieferung: Sofort per Download
  • Hinweis: Sofort per Download lieferbar. Kein physischer Versand.
  • Kompatibilität: Lesbar auf Geräten und Apps mit PDF-Unterstützung.
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