Marketing and Smart Technologies

Chapter 1: From Concept to Practice- How Managers are Integrating AI into Business Marketing.- Chapter 2: New Technologies in Casino Marketing.- Chapter 3: AI-Driven Facial Emotion Analysis for Customer Emotion Recognition - an explanatory study.- Chapter 4: Application of AI in E-Commerce Strategies: the Current State among Swiss E-Commerce Providers.- Chapter 5: Generative AI Adoption and Use by Micro-enterprises: Validation of the Measurement Instrument.- Chapter 6: Portuguese Perception about Artificial Intelligence: A Pilot Study.- Chapter 7: Robotic Process Automation - A Comparative Analysis of the Current Market Solutions.- Chapter 8: Hey Robot, Here’s My Data: The Impact of AI on Joining Digital B2B Platforms.- Chapter 9: Evolutionary Scenario of Brand Management and Communication, Through the Integration of AI: A Bibliometric Analysis.- Chapter 10: The Role of AI in B2B E-business.- etc.

• Erscheinungsdatum: 13.06.2025
• Autor/Autorin: José Luís Reis
• Reihe: Springer Nature Proceedings excluding Computer Science
• Format: E-Book
• Dateiformat: PDF
• Kopierschutz: Wasserzeichen
• Dateigröße: 33.2 MB
• Verlag: SPRINGER
• Sprache: Englisch
• Umfang: 500 Seiten
• ISBN: 9789819630776
• Lieferung: Sofort per Download
• Hinweis: Sofort per Download lieferbar. Kein physischer Versand.
• Kompatibilität: Lesbar auf Geräten und Apps mit PDF-Unterstützung.