Teil der Reihe: Business and Management (R0)

Decomposing Market Shares - Methodological Foundations and Empirical Application

Name: Decomposing Market Shares - Methodological Foundations and Empirical Application
Brand: Philipp Brüggemann
SKU: 9783658490645
Price: 117.69 EUR
Availability: InStock

An Empirical Analysis Exemplified by Market Shares of National Brands, Private Labels, and Retail Chains in Grocery Retailing

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Inhaltsangabe

Decomposition and Management of Market Shares of Manufacturer and Private Labels in the Grocery Trade.- Current State of Academic Discussion on the Competition Between Manufacturer and Private Labels in the Grocery Trade.- Foundations and Current State of Academic Discussion on Market Share.- Research Needs and Delimitation of the Study.- Method for the Decomposition of Market Shares.- Derivation of Hypotheses.- Data Basis and Preparation.- Empirical Study.- Discussion of Empirical Results and Practical Recommendations.- Discussion of the Method for Decomposing Market Shares.- Final Considerations.

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