Challenges and Opportunities in the Artificial Intelligence Era

Chapter 1. Dave's decision: what would you do?.- Chapter 2. Language and Culture: Imperative Strategic Assets for Organizations in the AI Era.- Chapter 3. Roadmap for aligning AI in production systems to the organizational culture.- Chapter 4. Artificial intelligence (AI), labor relations & human resource management.- Chapter 5. Harmony in the Workplace:  Human- Robot Collaboration  and Tuning Employees’ Perceptions Through HRM Practices.- Chapter 6. AI in Finance: Applications and Challenges.- Chapter 7. AI Revolutionizing Marketing: Applications and Other Considerations.- Chapter 8. From theory to practice: How Generative Artificial Intelligence is revolutionizing Digital Marketing.- Chapter 9. Artificial Intelligence (AI) in Marketing and Firm Competitiveness.- Chapter 10. AI-Driven Integrated Marketing Communications (IMC): Exploring the Role of AI in Planning, Executing, and Evaluating IMC.- Chapter 11. Unlocking Potential: How the Digital Age is Shaping Tomorrow’s Human Resource Management.

• Erscheinungsdatum: 22.04.2025
• Autor/Autorin: Carolina Machado
• Reihe: Artificial Intelligence (R0)
• Format: E-Book
• Dateiformat: PDF
• Kopierschutz: Wasserzeichen
• Dateigröße: 5.8 MB
• Verlag: SPRINGER
• Sprache: Englisch
• Umfang: 300 Seiten
• ISBN: 9783031852725
• Lieferung: Sofort per Download
• Hinweis: Sofort per Download lieferbar. Kein physischer Versand.
• Kompatibilität: Lesbar auf Geräten und Apps mit PDF-Unterstützung.