Platzhalterbild für Swen Schneider

Swen Schneider

Prof. Dr. Swen Schneider is Professor of Information Systems at Frankfurt University of Applied Sciences (Germany). From 2013 to 2019, he was a member of the extended university management and Dean of the Department of Business and Law at Frankfurt University of Applied Sciences. He focuses on topics such as digital business, e-commerce, business process modeling, applied artificial intelligence, robotic process automation, trust on the Internet and reputation systems as well as mobile Internet and e-finance. He is a visiting scholar at the University of Wisconsin and has worked in executive positions with IBM, Mastercard, and Commerzbank.



Prof. Dr. Lutz Anderie is Professor of Information Systems at Frankfurt University of Applied Sciences (Germany) and a leading figure in digital business who aims to bridge the gap between academic research and real-world application. His expertise is in digital business management and artificial intelligence (AI), particularly within the games industry. He has worked as a Vice President and Director with companies like Sony Interactive (PlayStation), Paramount Pictures, Atari and Fujifilm. His previous books include Games Industry Management (Springer, 2023).

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Digital Business Management

Swen Schneider

Effective AI Prompting.- From E Business to Digital Business.- Digital Business Strategies.- Digital Infrastructure.- ECommerce Shops and Web Presence.- Digital Marketing and Advertising.- Social and Mobile Commerce with Location Based Services.- Content Management Online Media Ethics and Fake News.- Digital Business to Business Integration.- Digital Business Analysis and Digital Transformation.- Industry and Business Cases.
Format
E-Book
Erscheinung
21.05.2025
Preis
€117,69
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Cover: Digital Business Management (E-Book) von Swen Schneider