Katharina Sachse

Introduction.- Employer Attractiveness as a Success Factor.- Generations in the Workplace.- Criticism of Common Generational Classifications.- Previous Research on Generational Differences in Work Attitudes.- Evidence Instead of Assumptions: Our Methodology for Investigating Generational Differences.- Relevant Across Generations: Analysis of Key Factors of Employer Attractiveness.- Generational Differences in the Impact of Employer Attractiveness Factors.- Considering Life Phase Effects.- Limitations of Our Study.- HR Management Without Generational Myths: Practical Recommendations.- Conclusion.