Katharina Sachse, Silke F. Heiss, and Sandra Sülzenbrück are professors of business psychology at various universities of applied sciences. They have expertise in personnel psychology research and practice. Claus-Peter Heinrich is a business psychologist and Vice President Brand at IONOS Group.
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Employer Attractiveness from the Perspective of Different Generations
Katharina Sachse
Introduction.- Employer Attractiveness as a Success Factor.- Generations in the Workplace.- Criticism of Common Generational Classifications.- Previous Research on Generational Differences in Work Attitudes.- Evidence Instead of Assumptions: Our Methodology for Investigating Generational Differences.- Relevant Across Generations: Analysis of Key Factors of Employer Attractiveness.- Generational Differences in the Impact of Employer Attractiveness Factors.- Considering Life Phase Effects.- Limitations of Our Study.- HR Management Without Generational Myths: Practical Recommendations.- Conclusion.
