Human and Smart Marketing

Part 1: Strategic AI Integration and Hybrid Intelligence in Services.- Beyond adoption: A conceptual framework for integrating generative AI in organisations.- From promise to practice: perceptions and barriers to AI-Assisted services in Swiss health insurance.- Achieving more creative performance in co-creation from consumers through physical verbal personification: examination of the role of transportation and mental imagery ability.- Selling in the digital age: tailoring information to B2B buyers' situational needs.- Part 2: Pro-environmental Values and Sustainable Behaviour.- Valuing repair under cost constraints: evidence from accepted relative repair costs in Europe.- “True Price” campaigns: consumers emotions and loyalty in food retail.- Exploring consumer preferences for electric vehicle mileage tax structures.- Green to be seen? The moderating role of social visibility in personality-driven sustainable purchase intentions.- Part 3: Human-Centric Dynamics in Relationship Marketing.- How building rapport with sales personnel can lower consumers’ chopping costs: the power of consumers’ sustainable relationship building with sales personnel & its impact on switching cost.- Background music in retail: when taking it slow may benefit you.- The influence of perceived congruity and information processing mode on consumer response to the free gift with purchase promotions.- Part 4: Niche Segments and Market Vulnerabilities. - Understanding the role of design similarity in shaping attitudes and intentions toward dupe brands.- Blind consumers and ways forward: an up-to-date systematic literature review.- Knowledge sources and export performance: a tri-decadal perspective on the determinants of India’s pharmaceutical exports.

• Erscheinungsdatum: 01.06.2026
• Autor/Autorin: Anett Erdmann
• Reihe: Business and Management (R0)
• Format: E-Book
• Dateiformat: PDF
• Kopierschutz: Wasserzeichen
• Dateigröße: 14.8 MB
• Verlag: SPRINGER
• Sprache: Englisch
• Umfang: 328 Seiten
• ISBN: 9783032216717
• Lieferung: Sofort per Download
• Hinweis: Sofort per Download lieferbar. Kein physischer Versand.
• Kompatibilität: Lesbar auf Geräten und Apps mit PDF-Unterstützung.