Henkel

From Laundry Detergent Manufacturer to Global Player
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Inhaltsangabe
The roots of Henkel, founded in 1876 by Fritz Henkel, lie in the early German Empire. The population’s rising standard of living increased the demand for consumer goods in everyday life, which the company was able to serve with its rapidly growing laundry detergent business. In 1907, the laundry detergent Persil entered the market and virtually revolutionized the business; even today, it likely remains the most famous Henkel brand. Joachim Scholtyseck investigates the success factors that turned the start-up into a flourishing family company. He also deals with the company’s role in the «Third Reich» and shows how Henkel became a global player that today is successful with its brands, innovations, and technologies serving both consumers and industry. Persil, Pril, Schwarzkopf, Pritt, and Loctite - many of the brands that belong to the company cosmos of Henkel have been firmly established in everyday life for decades. Yet few people might be familiar with the complex and ever-changing history hiding behind the name of Henkel. How did Henkel manage to transform itself from a laundry detergent manufacturer to a global company that today not only enjoys strong positions in the consumer business but has also risen to become a market leader in the adhesives segment worldwide? Following this leading question, this study comprehensively traces the fascinating history of the company with scholarly rigor.
Produktdetails
  • Erscheinungsdatum: 09.07.2026
  • Autor/Autorin: Joachim Scholtyseck
  • Format: E-Book
  • Dateiformat: EPUB
  • Kopierschutz: Wasserzeichen
  • Dateigröße: 9.9 MB
  • Auflage: 1. Auflage
  • Verlag: C.H.BECK
  • Sprache: Englisch
  • Umfang: 860 Seiten
  • ISBN: 9783406830631
  • Lieferung: Sofort per Download
  • Hinweis: Sofort per Download lieferbar. Kein physischer Versand.
  • Kompatibilität: Kompatibel mit EPUB-fähigen E-Readern und Apps.
Herstellerinformationen
Verlag C.H.Beck GmbH & Co. KG

Email: produktsicherheit@beck.de
Tel: +49 89 38189-0

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Driven Out - Adolf Rosenberger - Race Car Driver and Porsche Co-founder

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In the 1920s, Adolf Rosenberger was one of Germany’s best known racing car drivers. He was also co-founder and managing director of a design firm that had recently been launched by Ferdinand Porsche, and it was his job to ensure financing for the design firm – a firm that provided important impetus during this time for technical innovation and racing car construction. When the firm fell into difficulties during the global business crisis, he ended up stepping away from his management role in the company, but remained active as partner and “foreign representative”. The Jewish Rosenberger was however unable to escape the increasing persecution by the Nazis: in 1935 he lost his shares in the company and landed for a time in a concentration camp. After emigrating in 1938 he would go on over the following decades to develop a precarious new existence in the USA. Compensation and restitution proceedings that he initiated against the company would end up severing any remaining ties with the now internationally renowned sports car manufacturer. This book, drawing on documents that have remained unpublished until now, frames and analyses the exceptional and moving biography of Adolf Rosenberger.
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