Design Thinking for Strategy

Part I: The Concepts and Theories Behind Innovative Strategy Design.- 1. Understanding the Need for a New Approach to Strategy Development.- 2. How Design Thinking Adds Value to Strategy.- 3. Customers and their Needs.- 4. How Value Impacts Strategy Design.- 5. Revisiting the Business Model Canvas as a Common Language.- Part II: A Structured Approach to Strategy Development.- 6. Gaining a Collective Understanding of the Strategy Development Challenge.- 7. A Novel Strategy Development Process Based on Design Thinking.- Part III: Laying the Foundation for a Successful Strategy.- 8. Understanding the Industry Environment and Its Implications to Strategy.- 9. Choosing a Tangible Strategic Focus Rather Than Building Upon an Abstract Vision.- Part IV: Iteratively Developing the Business Model Underlying the Strategy.- 10. Gaining Insights by Observing Target Customers in Their Natural Environment.- 11. Understanding Target Populations and Their Jobs Through Learning.- 12. Shaping the Strategy by Designing Business Model Prototypes.- 13. Managing Uncertainty Through Experiment-Based Validation.- Part V: Exposing the Designed Strategy to the Competitive Environment.- 14. Exploiting Findings from Game Theory to Succeed in a Competitive Environment.- 15. Laying the Groundwork for Strategy Implementation Through Stakeholder Focused Communication.

• Erscheinungsdatum: 10.03.2025
• Autor/Autorin: Claude Diderich
• Reihe: Business and Management (R0)
• Format: E-Book
• Dateiformat: PDF
• Kopierschutz: Wasserzeichen
• Dateigröße: 5.3 MB
• Auflage: Second Edition 2025
• Verlag: SPRINGER
• Sprache: Englisch
• Umfang: 240 Seiten
• ISBN: 9783031790706
• Lieferung: Sofort per Download
• Hinweis: Sofort per Download lieferbar. Kein physischer Versand.
• Kompatibilität: Lesbar auf Geräten und Apps mit PDF-Unterstützung.