B2B Marketing Guidebook - Vol. 2

Part I: Practical Concepts and Methods (Digital & AI Driven Execution).- Digital Lead Capturing – How to Ignite the Turbo for Automated Marketing.- User Experience and Touchpoint Management – A Touchpoint Performance Management Toolkit.- Content Marketing Process – Mastering the Symbiosis of Art and Science.- Situational Content Marketing (SCM) – Reaching Customers with Smart Content Despite Information Overload.- Buyer-Centric Content Approach – Design Thinking for More Empathetic Marketing in the B2B World.- Strategic Customer-Oriented Marketing – The ABM Model for the Perfect Start into Account-Based Marketing.- Account-Based B2B Marketing – Integrating Advanced Technology to Optimize Processes and Performance.- Social Media in B2B – Recognizing and Properly Utilizing the New Channels.- Social Selling in B2B – How Sales Benefit and the Sales Process Flourishes.- Community Management: How Customers Become Fans.- Corporate Influencer or Corporate Ambassador – What's the Deal with Employees as Brand Ambassadors?.- Digital Marketing in China – How B2B Companies Successfully Enter the Chinese Market.- Product Management as an Enabler of a Market- and Customer-Oriented Mindset in B2B Companies.- Harmonizing Content Strategy and Activation in the Age of AI.- Tradition Reinvented: How Smart Data is Revolutionizing B2B Cold Calling.- AI in International B2B Content Marketing.- A Framework for Integrated B2B Marketing Campaigns - for Greater Efficiency and Effectiveness.- Part V: Case Studies (Digital Success, AI, and Sustainability Focus).- Social Selling in Machinery and Plant Construction: A Case Study from the Drive Technology Sector.- Social Selling as a Marketing Strategy for SMEs – Case Study Dina Reit and SKLaser GmbH.- Harnessing LinkedIn Ads for Effective B2B Marketing.- Winning and Retaining Customers Successfully Through Lead Management – The Intralogistics Provider STILL Success Story.- User Experience and Touchpoint Management – A Case Study on In-House Implementation for Small and Medium-Sized Enterprises.- Sales Channel Excellence – A SME Success Story from the Mechanical Engineering Industry.- Central Business Intelligence – A Procedure Model for SMEs.- Data-Driven Management with Predictive Intelligence for Early Detection of Export Opportunities.- 365 Days to B2B Marketing Success: A Data-Driven, Bulletproof Playbook.- Visualization of Graph Networks in B2B Market Research.- Conversion Rate Optimization – What B2B Can Learn from the B2C Label Minimal Fashion and Its 6-Week Success Story from 0 to 100,000 €.- Cooling Down Costs, Heating Up B2B Leads: Daikin's Digital Marketing Evolution.- B2B + Influencer Marketing = An Impossibility? Würth Elektronik Disproves This!.- How to Responsively Drive the Sustainability Train from a B2B Marketing and Sales Perspective: A Case Study on Thyssenkrupp Materials Services' Greenability Initiative.- Low Search Volume, High Impact: Driving B2B Inbound Leads with Google Ads.

• Erscheinungsdatum: 11.08.2025
• Autor/Autorin: Uwe Seebacher
• Reihe: Business and Management (R0)
• Format: E-Book
• Dateiformat: PDF
• Kopierschutz: Wasserzeichen
• Dateigröße: 42.4 MB
• Auflage: Second Edition 2025
• Verlag: SPRINGER
• Sprache: Englisch
• Umfang: 737 Seiten
• ISBN: 9783031911958
• Lieferung: Sofort per Download
• Hinweis: Sofort per Download lieferbar. Kein physischer Versand.
• Kompatibilität: Lesbar auf Geräten und Apps mit PDF-Unterstützung.