Teil der Reihe: Business and Management (R0)
Advances in Advertising Research XIII
Inhaltsangabe
- Broadening the Horizons of Advertising Research.- Transparency and Accuracy of Digital Marketing Communication in a Controversial and Expanding Industry.- Emoji Your Communication.- Do Comments Matter?- Customer Experience.- Purchase Enhancement with Virtual Try-on.- The Impact of Social Media on the Shape and Form of Public Relations and Advertising within IMC.- The Vividness Effect on Indirect Comparative Advertising Response.- Does self-care benefit from pro-social advertising?- Fem-vertised and Fem-washed Advertising on Instagram.- When Women Know the Truth.- Perceived Aesthetics and Informativeness of Luxury Fashion Web Design.- Does Science-Related Populism Impact Individuals’ Vaccination Campaign Evaluations?- Product Placements in Visual Social Media.
Produktdetails
- Erscheinungsdatum: 10.03.2025
- Autor/Autorin: Daria Gunina
- Reihe: Business and Management (R0)
- Format: E-Book
- Dateiformat: PDF
- Kopierschutz: Wasserzeichen
- Dateigröße: 9.7 MB
- Verlag: SPRINGER
- Sprache: Englisch
- Umfang: 300 Seiten
- ISBN: 9783658439361
- Lieferung: Sofort per Download
- Hinweis: Sofort per Download lieferbar. Kein physischer Versand.
- Kompatibilität: Lesbar auf Geräten und Apps mit PDF-Unterstützung.
Herstellerinformationen
Email: ProductSafety@springernature.com
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