Dr. Zhang Xiaheng is a well-known expert in the field of cross-border e-commerce in China, the first engineering PhD in cross-border e-commerce research direction in China, and is one of the earliest and most prolific scholars in the field of Chinese cross-border e-commerce research. Starting from March 2022, he is a full Professor at the School of Business at Northwest University of Political Science and Law. He has published over 100 academic papers and 8 books in the field of cross-border e-commerce. His research has been supported by multiple funds, including the National Social Science Foundation and the Shaanxi Soft Science Research Program, etc.
