Noor Ashikin Said, PhD, is a researcher specializing in human-centered technology design, cultural ergonomics, and innovation strategies in Southeast Asia. Her interdisciplinary work integrates anthropological insights, ergonomics, and technology design to explore how technologies can be adapted to fit the cultural and cognitive needs of diverse user groups. She has collaborated with major industry partners such as CTRM and Airbus, contributing to projects in aerospace training and digital systems design. Her research has influenced the field of cross-cultural technology transfer, offering strategies for developing socially, culturally, and cognitively adaptive systems. She holds a doctorate in anthropotechnology and has published widely on cross-cultural design and technology transfer.
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Cultural Translation in Technology Design
Noor Ashikin Said
This book explores the challenges and opportunities that arise when high-tech innovation crosses cultural boundaries—and how it can be thoughtfully adapted before reaching the end user. Drawing on a real-world case of a European Virtual Reality (VR) training system prepared for deployment in Malaysia’s aerospace sector, this book investigates the cultural and cognitive translations necessary to ensure any design tool's success in a new context. Rather than documenting failure, it...
