M. Claudia tom Dieck

<p>Dr. M. Claudia tom Dieck is Reader at the Creative Augmented and Virtual Reality Hub at Manchester Metropolitan University (UK), and the Program Chair of the annual International XR Conference. Her research interests include immersive technologies in the creative industries.<br>Prof. Timothy Jung is Chair Professor of XR (extended reality), Director of Creative AR &amp; VR Hub at Manchester Metropolitan University (UK), and President of the International Association of Immersive Technology Innovation (IAITI). His research interests include AI, XR and Blockchain-powered metaverse technology innovation for well-being and quality of life.<br>Dr. Dai-In Danny Han is Professor at the research center Future of Food at Zuyd University of Applied Sciences, Maastricht (The Netherlands), and Senior Research Associate at the University of Johannesburg, South Africa. His research primarily focuses on the design and application of XR-enhanced experiences and their impact on consumer psychology and behavior.<br>Dr. Jonas Heller is Assistant Professor at Maastricht University (The Netherlands), focusing on emerging technologies in retail and service environments. He holds a Ph.D. in Digital Marketing and co-founded the DEXLab. His research explores AR/VR&rsquo;s impact on consumer behavior and well-being.</p>