Limeng Chai

Chapter 1. Introduction.- Chapter 2. The definition of Omnichannel, Enterprise risk management, BOPS, Community group buying, digital transformation etc.- Chapter 3. Pricing strategy for B&M store considering consumer showroom behavior in a dual-channel supply chain.- Chapter 4. Pricing strategies for O2O business model considering service spillover and power structures.- Chapter 5. Pricing and ordering strategies of fashion products considering consumer regret effect.- Chapter 6. Sustainable Usage Intention of BOPS with...