Dr. Kira Louisa Küpper earned her doctorate under Prof. Dr. Ina Garnefeld at the Chair of Business Administration, specializing in Service Management, at the Faculty of Business and Economics – Schumpeter School of Business and Economics at the University of Wuppertal. Her research focused on marketing and e-commerce.
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Negative and Positive Effects of Rejections in Online Product Testing Programs
Kira Louisa Küpper
Introduction.- Conceptual Foundations.- Development of the Research Model.- Empirical Study.- Conclusion.- References.
