Jörg Blechschmidt
Jörg Blechschmidt introduced systematic trend management at DB Systel GmbH, the digital subsidiary of Deutsche Bahn (Germany), and now heads the Digital Foresight team as product owner. He is a specialist in the field of future management and also coaches companies on foresight and how to deal with trends.
Erschienen am 18.02.2025Trend Management
E-Book
Chapter 1. About Trends in General.- Chapter 2. Excursus: Dealing with Fuzzy Information.- Chapter 3. Trend Analysis in Companies.- Chapter 4. Trend Research: Collecting Trend Information.- Chapter 5. Trend Analysis: Understanding Effects.- Chapter 6. Excursus: Thinking Traps in Trend Analysis.- Chapter 7. Trend Study: In-Depth Analysis of a Trend.- Chapter 8.- Trend Radar: Overview of Relevant Trends.- Chapter 9.- Trend Management as a Corporate Function.- Chapter 10.- A Word in Closing.
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