Bettina Maisch

Bettina Maisch is Professor of Entrepreneurship at HM Munich University of Applied Sciences. Her work explores entrepreneurial life design, wellbeing, and transformative education, with a focus on how individuals can develop agency, purpose, and resilience in times of uncertainty. She co-founded the Entrepreneurial Life Design Academy, serves as Co-Chair of the Life Design Track at EURAM, and is Faculty Fellow at Yale’s Life Worth Living Program. She also co-edits a Special Issue on Life Design for the CERN IdeaSquare Journal of Experimental Innovation.

Stefan Schulte-Holthaus is Professor of Music and Media Management at Macromedia University in Munich. As a former recording and entrepreneurial artist, he explores tensions between artistic ambition and entrepreneurship, with a focus on how passion and life context shape well-being and performance. His teaching fosters an entrepreneurial mindset through experiential, action-oriented learning.

Karina Zittel is co-founder of hundred times and a post-doctoral researcher at TU Berlin. She created Design Your Happy Life — the first course of its kind at a German university, honored with TU Berlin's 2024 Teaching Award — and co-founded the Entrepreneurial Life Design Academy, helping people design lives of purpose through science-backed tools.

Barbara Wolf is founder of Panoramawolf and co-founder of the Entrepreneurial Life Design Academy. Her work focuses on sustainable transformation, entrepreneurship education, and human-centered communication. At LMU Munich’s Innovation & Entrepreneurship Center, she researches and teaches impact entrepreneurship using the 4D LOOPING model. She holds a PhD in communication science.