Álvaro Dias is Associate Professor in the Department of Marketing, Operation, and Management at the University Institute of Lisbon, Portugal. He specializes in tourism, marketing, and entrepreneurship. He has written 26 books and published over 240 Scopus indexed journal articles.
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Lifestyle Entrepreneurship in Tourism
Álvaro Dias
.- 1. introduction..- 2. Who are lifestyle entrepreneurs in tourism?..- 3. The spark of innovation..- 4. Real sustainability..- 5. Marketing and promotion..- 6. Navigating troubled times.
