{"product_id":"virtual-reality-real-intentions-generoso-branca-ebook","title":"Virtual Reality, Real Intentions","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Times New Roman',serif; mso-bidi-font-weight: bold;\"\u003e1. Introduction.- 2. Virtual Reality in marketing: consumer and product research.- 3. Packaging design, sustainability and the consumer perspective.- 4. Research design and methodology.- 5. Preliminary study and main experiments procedure.- 6. Study 1 – Consumers’ response to structural cues.- 7. Study 2 – Consumers’ response to haptic cues.- 8. Study 3 – Consumers’ response to visual cues.- 9. Discussions, implications and limitations of the research.- 10.\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003eConclusions.\u003c\/span\u003e\u003c\/p\u003e","brand":"Generoso Branca","offers":[{"title":"Default Title","offer_id":53650925977927,"sku":"9783032101426","price":128.39,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/5455\/2903\/files\/virtual-reality-real-intentions-ebook-cover.webp?v=1775321676","url":"https:\/\/www.cinebuch.de\/products\/virtual-reality-real-intentions-generoso-branca-ebook","provider":"CineBuch","version":"1.0","type":"link"}