{"product_id":"trend-management-joerg-blechschmidt-ebook","title":"Trend Management","description":"\u003cp\u003eChapter 1. About Trends in General.- Chapter 2. Excursus: Dealing with Fuzzy Information.- Chapter 3. Trend Analysis in Companies.- Chapter 4. Trend Research: Collecting Trend Information.- Chapter 5. Trend Analysis: Understanding Effects.- Chapter 6. Excursus: Thinking Traps in Trend Analysis.- Chapter 7. Trend Study: In-Depth Analysis of a Trend.- Chapter 8.- Trend Radar: Overview of Relevant Trends.- Chapter 9.- Trend Management as a Corporate Function.- Chapter 10.- A Word in Closing.\u003c\/p\u003e","brand":"Jörg Blechschmidt","offers":[{"title":"Default Title","offer_id":53650953732423,"sku":"9783662707982","price":48.14,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/5455\/2903\/files\/trend-management-ebook-cover.webp?v=1775323614","url":"https:\/\/www.cinebuch.de\/products\/trend-management-joerg-blechschmidt-ebook","provider":"CineBuch","version":"1.0","type":"link"}