{"product_id":"toolbox-innovation-communication-florian-hohenauer-ebook","title":"Toolbox Innovation Communication","description":"\u003cp\u003eWhat innovation communication is and what the discipline can achieve.- The tools: 17 strategic models and methods for effective innovation communication – including those from Moore, Sinek, and Häusel, as well as the Hero's Journey with its archetypes, cultural dimensions, and a Media Bias Map.- Guidelines for practical application, examples, combination possibilities, model matrix, and deployment map.- Extra: Innovation communication and the climate crisis.\u003c\/p\u003e","brand":"Florian Hohenauer","offers":[{"title":"Default Title","offer_id":53650997150023,"sku":"9783658465421","price":85.59,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/5455\/2903\/files\/toolbox-innovation-communication-ebook-cover.webp?v=1775324569","url":"https:\/\/www.cinebuch.de\/products\/toolbox-innovation-communication-florian-hohenauer-ebook","provider":"CineBuch","version":"1.0","type":"link"}