{"product_id":"text-analytics-in-marketing-daniel-dan-ebook","title":"Text Analytics in Marketing","description":"\u003cp\u003eThis book offers a comprehensive introduction to text mining and text analytics tailored for marketers. It presents key techniques for analyzing, compressing, classifying, and visualizing textual data and user-generated content (UGC), with a particular emphasis on using R software. These methods enable readers to effectively prepare and manipulate textual data to uncover actionable marketing insights.\u003c\/p\u003e\n\u003cp\u003eIn today’s digital landscape, analyzing online chatter, sentiment, preferences, and other forms of electronic word-of-mouth has become an essential skill for marketing researchers and professionals. Through a rich collection of examples, program code, and hands-on exercises, this book equips both students and marketing managers with the theoretical foundation and practical skills needed to apply text-based data analysis to contemporary marketing challenges.\u003c\/p\u003e","brand":"Daniel Dan","offers":[{"title":"Default Title","offer_id":53627874967879,"sku":"9783032080868","price":117.69,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/5455\/2903\/files\/text-analytics-in-marketing-ebook.webp?v=1775011442","url":"https:\/\/www.cinebuch.de\/products\/text-analytics-in-marketing-daniel-dan-ebook","provider":"CineBuch","version":"1.0","type":"link"}