{"product_id":"pharma-prices-and-power-horacio-falcao-ebook","title":"Pharma, Prices and Power","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-latin;\"\u003e1. Introduction.- 2. Understanding Healthcare systems and their Negotiations.- 3. The Government (Payer) Challenge.- 4. The Biopharma Challenge.- 5. P\u0026amp;R Negotiation Challenges.- 6. What Can You Do Differently.- 7. Conclusion.\u003c\/span\u003e\u003c\/p\u003e","brand":"Horacio Falcão","offers":[{"title":"Default Title","offer_id":53652286800199,"sku":"9783031939334","price":106.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/5455\/2903\/files\/pharma-prices-and-power-ebook-cover.webp?v=1775348125","url":"https:\/\/www.cinebuch.de\/products\/pharma-prices-and-power-horacio-falcao-ebook","provider":"CineBuch","version":"1.0","type":"link"}