{"product_id":"marketing-and-smart-technologies-ebook","title":"Marketing and Smart Technologies","description":"\u003cp\u003eChapter 1: From Concept to Practice- How Managers are Integrating AI into Business Marketing.- Chapter 2: New Technologies in Casino Marketing.- Chapter 3: AI-Driven Facial Emotion Analysis for Customer Emotion Recognition - an explanatory study.- Chapter 4: Application of AI in E-Commerce Strategies: the Current State among Swiss E-Commerce Providers.- Chapter 5: Generative AI Adoption and Use by Micro-enterprises: Validation of the Measurement Instrument.- Chapter 6: Portuguese Perception about Artificial Intelligence: A Pilot Study.- Chapter 7: Robotic Process Automation - A Comparative Analysis of the Current Market Solutions.- Chapter 8: Hey Robot, Here’s My Data: The Impact of AI on Joining Digital B2B Platforms.- Chapter 9: Evolutionary Scenario of Brand Management and Communication, Through the Integration of AI: A Bibliometric Analysis.- Chapter 10: The Role of AI in B2B E-business.- etc.\u003c\/p\u003e","brand":"José Luís Reis","offers":[{"title":"Default Title","offer_id":53652362101063,"sku":"9789819630776","price":287.83,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/5455\/2903\/files\/marketing-and-smart-technologies-ebook-cover.webp?v=1775356883","url":"https:\/\/www.cinebuch.de\/products\/marketing-and-smart-technologies-ebook","provider":"CineBuch","version":"1.0","type":"link"}