{"product_id":"marketing-and-smart-technologies-ebook-1","title":"Marketing and Smart Technologies","description":"\u003cp\u003eThis book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2024), held at University of Azores, Ponta Delgada, Azores, Portugal, between December 5 and 7, 2024. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.\u003c\/p\u003e","brand":"José Luís Reis","offers":[{"title":"Default Title","offer_id":53652362133831,"sku":"9789819630813","price":319.93,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/5455\/2903\/files\/marketing-and-smart-technologies-ebook-cover-2025.webp?v=1775566635","url":"https:\/\/www.cinebuch.de\/products\/marketing-and-smart-technologies-ebook-1","provider":"CineBuch","version":"1.0","type":"link"}