{"product_id":"human-and-smart-marketing-anett-erdmann-ebook","title":"Human and Smart Marketing","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Times New Roman',serif; color: black; mso-bidi-font-weight: bold;\"\u003ePart 1: Strateg\u003c\/span\u003e\u003cspan style=\"font-family: 'Times New Roman',serif; color: black; mso-bidi-font-weight: bold;\"\u003eic AI Integration and Hybrid Intelligence in Services.- \u003c\/span\u003e\u003cspan style=\"font-family: 'Times New Roman',serif; color: black;\"\u003eBeyond adoption: A conceptual framework for integrating generative AI in organisations.- From promise to practice: perceptions and barriers to AI-Assisted services in Swiss health insurance.\u003cspan style=\"mso-bidi-font-style: italic;\"\u003e- \u003c\/span\u003eAchieving more creative performance in co-creation from consumers through physical verbal personification: examination of the role of transportation and mental imagery ability.- Selling in the digital age: tailoring information to B2B buyers' situational needs.- \u003cspan style=\"mso-bidi-font-weight: bold;\"\u003ePart 2:\u003c\/span\u003e\u003c\/span\u003e \u003cspan style=\"font-family: 'Times New Roman',serif; color: black; mso-bidi-font-weight: bold;\"\u003ePro-environmental Values and Sustainable Behaviour.- \u003c\/span\u003e\u003cspan style=\"font-family: 'Times New Roman',serif; color: black;\"\u003eValuing repair under cost constraints: evidence from accepted relative repair costs in Europe.- “True Price” campaigns: consumers emotions and loyalty in food retail.- Exploring consumer preferences for electric vehicle mileage tax structures.- Green to be seen? The moderating role of social visibility in personality-driven sustainable purchase intentions.- \u003cspan style=\"mso-bidi-font-weight: bold;\"\u003ePart 3: Human-Centric Dynamics in Relationship Marketing.- \u003c\/span\u003eHow building rapport with sales personnel can lower consumers’ chopping costs: the power of consumers’ sustainable relationship building with sales personnel \u0026amp; its impact on switching cost.- Background music in retail: when taking it slow may benefit you.- The influence of perceived congruity and information processing mode on consumer response to the free gift with purchase promotions.- \u003cspan style=\"mso-bidi-font-weight: bold;\"\u003ePart 4: Niche Segments and Market Vulnerabilities. - \u003c\/span\u003eUnderstanding the role of design similarity in shaping attitudes and intentions toward dupe brands.- Blind consumers and ways forward: an up-to-date systematic literature review.- Knowledge sources and export performance: a tri-decadal perspective on the determinants of India’s pharmaceutical exports.\u003c\/span\u003e\u003c\/p\u003e","brand":"Anett Erdmann","offers":[{"title":"Default Title","offer_id":54062788018503,"sku":"9783032216717","price":181.89,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/5455\/2903\/files\/human-and-smart-marketing-ebook-cover.webp?v=1780409259","url":"https:\/\/www.cinebuch.de\/products\/human-and-smart-marketing-anett-erdmann-ebook","provider":"CineBuch","version":"1.0","type":"link"}