{"product_id":"crm-goes-digital-ebook","title":"CRM Goes Digital","description":"\u003cp\u003ePart I: Plan.- The CRM Competence Model: The Basis of Consistently Customer-Oriented Company Design.- People and Organization in the CRM Competence Model: New Approaches to Organizational Development on the Way to a Customer-Centric Company.- The Exploded View as a Frame of Reference for More Successful CRM.- Performance Management: Leadership in the Digital Transformation.- On the Way to Digital CRM (dCRM) - The Transformation of Customer Management.- Sales Performance Management: Excellence in CRM with Digital Control Concepts.- Building a Next-Generation Digital Marketing Strategy.- Part II: Use.- Customer Behavior in the New Normal: What is temporary and What Will Remain?.- Swiss Re Corporate Solutions: Transforming a Traditional CRM System into a Customer Engagement Management (CEM) Solution.- Trigger-Based Marketing: Tiki-Taka for Digital Customer Relationship Management.- Artificial Intelligence Meets Homo Sapiens: Possible Applications and Limits of Artificial Intelligence.- The Digitalization of Customer Contact in Healthcare.- Part III: Implement.- How To Get a 360° Customer View.- Implementing the Customer Interface of the Future: Requirements for Business and Technical Architecture.- Explore the Right Personas for Successful Marketing, Sales, and Service.- Agile Design and Implementation of Digital Offerings: Holistically Realizing Customer Goals, Business Requirements, and Technical Implementation.- Voice and Speech Recognition for Banks and Insurance Companies.- Part IV: Optimize.- Digital CRM – From Disruption to Business Model.- Using Customer Data and Feedback to Optimize Products and Services.- How \"Smart Technologies\" Will Change Customer Relationship Management.- Customer Experience of Today and Tomorrow.- Behavioral Economics and CRM: Improved Prediction of Customer Behavior.\u003c\/p\u003e","brand":"Sabine Kirchem","offers":[{"title":"Default Title","offer_id":53652783038791,"sku":"9783658457983","price":106.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/5455\/2903\/files\/crm-goes-digital-ebook-cover.webp?v=1775381708","url":"https:\/\/www.cinebuch.de\/products\/crm-goes-digital-ebook","provider":"CineBuch","version":"1.0","type":"link"}