{"product_id":"b2b-marketing-guidebook-vol-2-ebook","title":"B2B Marketing Guidebook - Vol. 2","description":"\u003cp class=\"MsoNormal\" style=\"margin-bottom: .0001pt; line-height: normal; mso-layout-grid-align: none; text-autospace: none;\"\u003e\u003cspan style=\"mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-font-kerning: 0pt; mso-ligatures: none; mso-ansi-language: EN-IN; mso-bidi-font-weight: bold;\"\u003ePart I: Practical Concepts and Methods (Digital \u0026amp; AI Driven Execution).- \u003c\/span\u003e\u003cspan style=\"mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-font-kerning: 0pt; mso-ligatures: none; mso-ansi-language: EN-IN;\"\u003eDigital Lead Capturing – How to Ignite the Turbo for Automated Marketing.- User Experience and Touchpoint Management – A Touchpoint Performance Management Toolkit.- Content Marketing Process – Mastering the Symbiosis of Art and Science.- Situational Content Marketing (SCM) – Reaching Customers with Smart Content Despite Information Overload.- Buyer-Centric Content Approach – Design Thinking for More Empathetic Marketing in the B2B World.- Strategic Customer-Oriented Marketing – The ABM Model for the Perfect Start into Account-Based Marketing.- Account-Based B2B Marketing – Integrating Advanced Technology to Optimize Processes and Performance.- Social Media in B2B – Recognizing and Properly Utilizing the New Channels.- Social Selling in B2B – How Sales Benefit and the Sales Process Flourishes.- Community Management: How Customers Become Fans.- Corporate Influencer or Corporate Ambassador – What's the Deal with Employees as Brand Ambassadors?.- Digital Marketing in China – How B2B Companies Successfully Enter the Chinese Market.- Product Management as an Enabler of a Market- and Customer-Oriented Mindset in B2B Companies.- Harmonizing Content Strategy and Activation in the Age of AI.- Tradition Reinvented: How Smart Data is Revolutionizing B2B Cold Calling.- AI in International B2B Content Marketing.- A Framework for Integrated B2B Marketing Campaigns - for Greater Efficiency and Effectiveness.- \u003cspan style=\"mso-bidi-font-weight: bold;\"\u003ePart V: Case Studies (Digital Success, AI, and Sustainability Focus).- \u003c\/span\u003eSocial Selling in Machinery and Plant Construction: A Case Study from the Drive Technology Sector.- Social Selling as a Marketing Strategy for SMEs – Case Study Dina Reit and SKLaser GmbH.- Harnessing LinkedIn Ads for Effective B2B Marketing.- Winning and Retaining Customers Successfully Through Lead Management – The Intralogistics Provider STILL Success Story.- User Experience and Touchpoint Management – A Case Study on In-House Implementation for Small and Medium-Sized Enterprises.- Sales Channel Excellence – A SME Success Story from the Mechanical Engineering Industry.- Central Business Intelligence – A Procedure Model for SMEs.- Data-Driven Management with Predictive Intelligence for Early Detection of Export Opportunities.- 365 Days to B2B Marketing Success: A Data-Driven, Bulletproof Playbook.- Visualization of Graph Networks in B2B Market Research.- Conversion Rate Optimization – What B2B Can Learn from the B2C Label Minimal Fashion and Its 6-Week Success Story from 0 to 100,000 €.- Cooling Down Costs, Heating Up B2B Leads: Daikin's Digital Marketing Evolution.- B2B + Influencer Marketing = An Impossibility? Würth Elektronik Disproves This!.- How to Responsively Drive the Sustainability Train from a B2B Marketing and Sales Perspective: A Case Study on Thyssenkrupp Materials Services' Greenability Initiative.- Low Search Volume, High Impact: Driving B2B Inbound Leads with Google Ads.\u003c\/span\u003e\u003c\/p\u003e","brand":"Uwe Seebacher","offers":[{"title":"Default Title","offer_id":53653028962631,"sku":"9783031911958","price":106.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/5455\/2903\/files\/b2b-marketing-guidebook-vol-2-ebook-cover.webp?v=1775390407","url":"https:\/\/www.cinebuch.de\/products\/b2b-marketing-guidebook-vol-2-ebook","provider":"CineBuch","version":"1.0","type":"link"}