{"product_id":"and-they-talked-dmitry-yakushkin-ebook","title":"And They Talked","description":"\u003cp\u003eChapter 1: Public rhetoric in the US and USSR in the 60ties.- Chapter 2: Khrushchev\/Kennedy. Reviewing the letter exchanges.- Chapter 3: Communications in public: speeches, press-conferences, official statements.- Chapter 4: Communication via backchannels: ambassadors, journalists, spies, businessmen.- Chapter 5: Inner circle communications in the White House and the Kremlin.- Chapter 6:  Dealing with the media and adressing public opinion.- Chapter 7: Human psychology behind messages: fear, distrust, misinterpretation.- Chapter 8: Aftermath. Communications to control the post-events narrative.- Chapter 9: Lessons learned. Impact of communications in a crisis resolution.- Chapter 10: Legacy. Communications as a feature of strong leadership.\u003c\/p\u003e","brand":"Dmitry Yakushkin","offers":[{"title":"Default Title","offer_id":54455356752199,"sku":"9789819221684","price":149.79,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/5455\/2903\/files\/and-they-talked-ebook-cover.webp?v=1785273962","url":"https:\/\/www.cinebuch.de\/products\/and-they-talked-dmitry-yakushkin-ebook","provider":"CineBuch","version":"1.0","type":"link"}