{"product_id":"advances-in-advertising-research-xiii-ebook","title":"Advances in Advertising Research XIII","description":"\u003cp\u003e- Broadening the Horizons of Advertising Research.- Transparency and Accuracy of Digital Marketing Communication in a Controversial and Expanding Industry.- Emoji Your Communication.- Do Comments Matter?- Customer Experience.- Purchase Enhancement with Virtual Try-on.- The Impact of Social Media on the Shape and Form of Public Relations and Advertising within IMC.- The Vividness Effect on Indirect Comparative Advertising Response.- Does self-care benefit from pro-social advertising?- Fem-vertised and Fem-washed Advertising on Instagram.- When Women Know the Truth.- Perceived Aesthetics and Informativeness of Luxury Fashion Web Design.- Does Science-Related Populism Impact Individuals’ Vaccination Campaign Evaluations?- Product Placements in Visual Social Media.\u003c\/p\u003e","brand":"Daria Gunina","offers":[{"title":"Default Title","offer_id":53653323448647,"sku":"9783658439361","price":139.09,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/5455\/2903\/files\/advances-in-advertising-research-xiii-ebook-cover.webp?v=1775397303","url":"https:\/\/www.cinebuch.de\/products\/advances-in-advertising-research-xiii-ebook","provider":"CineBuch","version":"1.0","type":"link"}