{"product_id":"a-start-ups-definitive-guide-to-failure-carsten-a-lexa-ebook","title":"A Start-Up's Definitive Guide to Failure","description":"\u003cp\u003eIntroduction - Too little attention is paid to start-up failures worldwide.- The entrepreneurial mindset - I am not an entrepreneur.- Commercial and technical knowledge - Knowledge is so yesterday.- The idea - Why it is everything and the business concept is nothing.- The product – When customers (and markets) do not know what is good for them.- Customer needs - If customers don't understand what they need, it's their own fault.- Selling - Nobody needs marketing and sales.- The Team - Don't waste time with interpersonal issues.- Leadership - Finally, let´s live the power.- Investors - Money talks.- Taking care of yourself - Ignore yourself, focus on the business.- The bonus chapter - Socially and environmentally responsible business are overrated.- The end: A few words on a closing note.- Interview with Prof. Dr. Günter Faltin: How to fail as a founder.\u003c\/p\u003e","brand":"Carsten A. Lexa","offers":[{"title":"Default Title","offer_id":53653535359303,"sku":"9783031705212","price":42.79,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/5455\/2903\/files\/a-start-ups-definitive-guide-to-failure-ebook-cover.webp?v=1775399141","url":"https:\/\/www.cinebuch.de\/products\/a-start-ups-definitive-guide-to-failure-carsten-a-lexa-ebook","provider":"CineBuch","version":"1.0","type":"link"}