{"title":"Swen Schneider","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eProf. Dr. Swen Schneider\u003cem\u003e \u003c\/em\u003e\u003c\/strong\u003eis Professor of Information Systems at Frankfurt University of Applied Sciences (Germany). From 2013 to 2019, he was a member of the extended university management and Dean of the Department of Business and Law at Frankfurt University of Applied Sciences. He focuses on topics such as digital business, e-commerce, business process modeling, applied artificial intelligence, robotic process automation, trust on the Internet and reputation systems as well as mobile Internet and e-finance. He is a visiting scholar at the University of Wisconsin and has worked in executive positions with IBM, Mastercard, and Commerzbank.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eProf. Dr. Lutz Anderie\u003c\/strong\u003e is Professor of Information Systems at Frankfurt University of Applied Sciences (Germany) and a leading figure in digital business who aims to bridge the gap between academic research and real-world application. His expertise is in digital business management and artificial intelligence (AI), particularly within the games industry. He has worked as a Vice President and Director with companies like Sony Interactive (PlayStation), Paramount Pictures, Atari and Fujifilm. His previous books include \u003cem\u003eGames Industry Management\u003c\/em\u003e (Springer, 2023).\u003c\/p\u003e","products":[{"product_id":"digital-business-management-swen-schneider-ebook","title":"Digital Business Management","description":"\u003cp\u003eEffective AI Prompting.- From E Business to Digital Business.- Digital Business Strategies.- Digital Infrastructure.- ECommerce Shops and Web Presence.- Digital Marketing and Advertising.- Social and Mobile Commerce with Location Based Services.- Content Management Online Media Ethics and Fake News.- Digital Business to Business Integration.- Digital Business Analysis and Digital Transformation.- Industry and Business Cases.\u003c\/p\u003e","brand":"Swen Schneider","offers":[{"title":"Default Title","offer_id":53652683129159,"sku":"9783031831775","price":117.69,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/5455\/2903\/files\/digital-business-management-ebook-cover.webp?v=1775378513"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/5455\/2903\/collections\/swen-schneider-autor-kollektion.webp?v=1775378511","url":"https:\/\/www.cinebuch.de\/collections\/swen-schneider.oembed","provider":"CineBuch","version":"1.0","type":"link"}