{"title":"Philipp Brüggemann","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe Author\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eDr. Philipp Brüggemann \u003c\/strong\u003eis a research associate with Univ.-Prof. Dr. Rainer Olbrich at the Chair of Business Administration, especially Marketing, at the FernUniversität in Hagen. His research focuses on topics related to retail, technology, e-commerce, and sustainability.\u003c\/p\u003e","products":[{"product_id":"decomposing-market-shares-methodological-foundations-and-empirical-application-ebook","title":"Decomposing Market Shares - Methodological Foundations and Empirical Application","description":"\u003cp\u003e\u003cspan style=\"color: rgb(73, 73, 73);\"\u003eDecomposition and Management of Market Shares of Manufacturer and Private Labels in the Grocery Trade.- Current State of Academic Discussion on the Competition Between Manufacturer and Private Labels in the Grocery Trade.- Foundations and Current State of Academic Discussion on Market Share.- Research Needs and Delimitation of the Study.- Method for the Decomposition of Market Shares.- Derivation of Hypotheses.- Data Basis and Preparation.- Empirical Study.- Discussion of Empirical Results and Practical Recommendations.- Discussion of the Method for Decomposing Market Shares.- Final Considerations.\u003c\/span\u003e\u003c\/p\u003e","brand":"Philipp Brüggemann","offers":[{"title":"Default Title","offer_id":53628185477447,"sku":"9783658490645","price":117.69,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/5455\/2903\/files\/decomposing-market-shares-methodological-foundatio-ebook.webp?v=1775021187"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/5455\/2903\/collections\/philipp-bruggemann-autor-kollektion.webp?v=1775021185","url":"https:\/\/www.cinebuch.de\/collections\/philipp-bruggemann.oembed","provider":"CineBuch","version":"1.0","type":"link"}