{"title":"Jörg Blechschmidt","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eJörg Blechschmidt\u003c\/strong\u003e introduced systematic trend management at DB Systel GmbH, the digital subsidiary of Deutsche Bahn (Germany), and now heads the Digital Foresight team as product owner. He is a specialist in the field of future management and also coaches companies on foresight and how to deal with trends.\u003c\/p\u003e","products":[{"product_id":"trend-management-joerg-blechschmidt-ebook","title":"Trend Management","description":"\u003cp\u003eChapter 1. About Trends in General.- Chapter 2. Excursus: Dealing with Fuzzy Information.- Chapter 3. Trend Analysis in Companies.- Chapter 4. Trend Research: Collecting Trend Information.- Chapter 5. Trend Analysis: Understanding Effects.- Chapter 6. Excursus: Thinking Traps in Trend Analysis.- Chapter 7. Trend Study: In-Depth Analysis of a Trend.- Chapter 8.- Trend Radar: Overview of Relevant Trends.- Chapter 9.- Trend Management as a Corporate Function.- Chapter 10.- A Word in Closing.\u003c\/p\u003e","brand":"Jörg Blechschmidt","offers":[{"title":"Default Title","offer_id":53650953732423,"sku":"9783662707982","price":48.14,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/5455\/2903\/files\/trend-management-ebook-cover.webp?v=1775323614"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/5455\/2903\/collections\/jorg-blechschmidt-autor-kollektion.webp?v=1775323612","url":"https:\/\/www.cinebuch.de\/collections\/jorg-blechschmidt.oembed","provider":"CineBuch","version":"1.0","type":"link"}