{"title":"Alexander Schwarz-Musch","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003eProf. Dr. Alexander Schwarz-Musch is Professor of Marketing and Market Research and Head of the Master's degree program in Business Development \u0026amp; Management at the Carinthia University of Applied Sciences (Austria).\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003eHon. Prof. (FH) Alexander Tauchhammer built up digital marketing worldwide at the company Dr. Oetker and is Professor of Digital Transformation at the Carinthia University of Applied Sciences (Austria).\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003eDr. Bernhard Guetz, BA MSc is a lecturer and researcher in the field of Marketing \u0026amp; Digital Marketing and Head of the bachelor's programme in Digital Marketing \u0026amp; Sales at the Carinthia University of Applied Sciences (Austria).\u003c\/p\u003e","products":[{"product_id":"digital-advertising-in-the-post-cookie-era-alexander-schwarz-musch-ebook","title":"Digital Advertising in the Post-cookie Era","description":"\u003cp\u003e1. Advertising in a digital environment.- 2. Campaign planning and implementation.- 3. Social media advertising.- 4. Search engine advertising.- 5. Display advertising.\u003c\/p\u003e","brand":"Alexander Schwarz-Musch","offers":[{"title":"Default Title","offer_id":53652683424071,"sku":"9783658471002","price":42.79,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/5455\/2903\/files\/digital-advertising-in-the-post-cookie-era-ebook-cover.webp?v=1775378549"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/5455\/2903\/collections\/alexander-schwarz-musch-autor-kollektion.webp?v=1775378547","url":"https:\/\/www.cinebuch.de\/collections\/alexander-schwarz-musch.oembed","provider":"CineBuch","version":"1.0","type":"link"}